Digital strategy
Positioning the experience as an atelier and digital showroom rather than a product shop.
Client work · Live 2026
Martessa Atelier
A digital flagship for a boutique luxury interiors atelier — designed to make its service, materials and attention to detail tangible from the first second.
Open martessa.plmartessa.pl
3
language versions
1
cohesive brand system
Live
launched experience
01 / Project overview
The challenge
Translate a boutique sales experience into a digital product without reducing a luxury offer to an ordinary product catalog. The site needed to build brand desire, structure a broad offer and guide clients toward a private consultation.
The AERIX response
We created a calm editorial system built around scale, light and rhythm. Brand narrative, collections, projects and expert content form one journey — from inspiration to a conversation with a dedicated advisor.
02 / Portfolio & conversion journey
Luxury designed to lead to action.
Every view balances emotional interior presentation with a clear information structure. The result is a brand site, catalog and lead-generation product contained in one cohesive experience.
martessa.pl/realizacje
03 / Scope
Project scope
A complete digital system ready to grow with the brand.
UX & architecture
Journeys for collections, projects, journal content and private consultations.
Art direction
Typography, proportion, motion and color inspired by premium Italian interiors.
Development
A responsive experience with a catalog, portfolio, content and contact journeys.
Localization
A complete Polish, English and Ukrainian experience.
SEO & performance
Technical foundations designed for organic visibility and content scale.