Strategy, analysis and practical knowledge about premium websites, SEO, UX and digital sales — prepared by Jakub Potoczny, founder and Creative & Technology Lead at AERIX.
Results: 25
AERIX CASE NOTES · 01From strategy and information architecture to art direction, three languages, development and launch. The decisions behind the live Martessa Atelier experience.
A website can function technically while quietly lowering the perceived price, quality and credibility of the business. These are the signals not to ignore.
Premium does not mean an endless project. Here are realistic ranges, stages and dependencies that protect quality without creating chaos.
A sound agreement does not bind a client to a supplier through an invisible technical lock. Here is how to structure control of the domain, hosting, repository, data and licences.
WordPress is not inherently cheap and slow, while Next.js does not automatically guarantee quality. We compare both approaches through business, team and maintenance needs.
A website's monthly cost is more than a server. Here is what a company actually pays for: infrastructure, care, incident response, updates and product development.
A login does not automatically make an application, and a polished frontend does not fix a process. Here is when a site is enough and when a portal or web product makes sense.
Effective SEO does not require keyword walls, cheap headlines or a directory of artificial city pages. Here is how demand, design, authority and brand language work together.
A luxury bathroom client buys material, light and finish — but first they buy an impression. Here's how a studio's website turns projects into showroom visits and quotes.
Guests don't book a table or a hall. They book an evening they'll remember. Here's how a website sells the atmosphere before anyone crosses the threshold.
An IT company with an average website sounds untrustworthy. Your site is proof of competence before the client reads a single word. Here's what decides.
In B2B, the decision involves several people and takes weeks. Your website must convince the engineer, the buyer and the board at once. Here's how.
Clients choose an interior designer with their eyes. Your portfolio is the entire offer. Here's how a website turns a project into awe — and an enquiry.
Patients entrust you with their health and appearance. Before they call, they check you on Google. Here's how a website builds trust and fills your appointment calendar.
Clients don't pick the lawyer or advisor with the cheapest offer. They pick the one they trust. Here's how a website builds expert authority and turns it into enquiries.
'How much does a website cost?' is like asking 'how much does a car cost'. We break the prices down — from a one-pager to an advanced platform — so you know what you're actually paying for.
Advertising a specific offer but sending traffic to your homepage? You're losing conversions. One focused landing page can sell far better.
Booking and Airbnb take a commission on every reservation. Your own site, booking directly, keeps that margin with you. Here's how to build it.
Luxury can't be declared — it has to be felt. We show how a website communicates prestige in the first three seconds.
The automotive customer starts their purchase online, long before visiting a dealership. Your website is now your first showroom.
You have a website, you have traffic — and yet the phone stays silent and the inbox empty. The problem is almost never 'not enough ads'. It's the website. Here are the 12 mistakes quietly costing you customers.
A pretty store isn't the same as a store that sells. We break down what actually turns a visitor into a customer.
There's a myth that flashy animations kill your Google ranking. The truth is more interesting — and works in your favour.
The best developers sell in pre-sale, based on renders. The key is a website that sells a home that doesn't exist yet.
A freight forwarder isn't searching for a 'transport company'. They're searching for someone to move their cargo today. Here's how a website turns that search into a job.